Changes: Returning to our Roots



After 45 years in business we’ve learned a lot

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#WEAREGOINGBACKTOOURROOTS 
 


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In 1972,  Madan Kapahi,
 a school teacher and new immigrant to Nova Scotia was looking
for rattan furniture to satisfy his wife’s
desire to have the latest home fashion trend and could find none
available.   He decided to open a single retail shop in Scotia
Square Mall which over time would grow to more than 20 locations
across Eastern Canada.  Almost a half-century later,  Mr.
Kapahi is still traveling to Asia with his son and daughter in law
to hunt for the products which will delight and satisfy Wicker
Emporium’s customers.
Over the past 46 years, we have seen many ups and downs
and our brand had evolved and changed to meet the needs of our
customers changing taste and the constantly changing retail
landscape.
Recently,  we once again attempted to reinvent ourselves in
order to align our assortment with current trends and to cater to a
growing demographic of younger customers.  With the intention
of moving forward and becoming more aligned with current trends,
 we managed to alienate many of our loyal customers who had
come to expect a certain style and assortment of products from us.
 

These decisions which were meant to move us forward have in fact
caused us to move backward.  These abrupt changes to our
assortment negatively impacted our sales which affected our cash
flow and further exasperated our situation by causing shipment
delays and long wait times for our valued customers. 

It is the treasure hunt experience, the element of discovery and
finding that unexpected gem which has delighted our customers for
going on 2 generations. It is that element of unexpected discovery
and that joyful treasure hunt which we now seek to return to.

Returning to our roots means creating a dynamic, constantly
changing and fresh assortment of affordably priced, handcrafted
furniture and accessory products to delight and surprise or
customers.  We aim to create this experience by shipping full
container loads of furniture and accessories into each of our 10
remaining stores every few weeks! Each shipment will be different
from the last and will contain unique handcrafted treasures from
artisans in India, Indonesia and Vietnam.  We hope to rekindle
that spark which has allowed us to remain successful for over 4
decades and we hope to continue to earn your business.  

Best regards 

Raj Kapahi 

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Our locations in Atlantic Canada over the years.

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Wicker Emporium

114 Chain Lake Drive

Halifax, NS B3S 1B1

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